About us !

Created by IT engineers, the company addresses a specific need in the context of business and technical development. 

Our experience, listening skills, creativity and vision make us expert in the field of IT marketing and business development. 

Why we exist ?

It all started with a discovery meeting with a customer, led by our founder, who was working at the time for an IT software company. 

He realized that the client had never heard of the company's transformation despite its international presence and the quality of its solutions and services.

As a result, questions remain, such as the presence of the customer in: trade shows, communication platforms, social media and the profile of the client (engineer/project manager)......

What about the prospects?  if an existing customer is obviously not informed!

Which channel do they use? what do they prefer?  have we asked our customers this simple question?


"  The customer's perception is your reality  "


Hence the need to be proactive by initiating a communication strategy that enhances your offers and facilitates the sales process.

Therefore, we are committed to become :

The engine of your creativity 

Your facade, by changing your audience's perception

Contacts Generator

Technical Sales Process Facilitator


CREATIVE PROCESS


1/  Audit and analysis  

  • Competitive study and target identification (persona).
  • Identification of the most appropriate communication strategy

2/  Creativity

  • Visual identity design , through the creation of landing pages, web design, SEO optimization
  • Creation of technical & sales content that attracts a large audience (videos, articles, whitepapers, benchmarks, ..)


3/  Launch

  • Promote your offers with personalized content, using advanced marketing techniques.
  • Marketing tools and automated emailing campaigns integration .


4/  Follow-up

  • Technical sales process training dedicated to sales representatives and pre-sales specialists, from the understanding the customer's pain points, their visions, until the sale closing
  • Marketing campaign support

Mahrez LARBES

Founder / Trainer

Passionate about new technology and digital creation. After 10 years in the IT world, Mahrez has turned his passion into innovation to help companies and entrepreneurs develop their sales capacity. 

Ready to innovate ?

Let us help you reach your full potential and sustain your business

Fill out our contact form and be part of those who have taken the plunge

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Mazer consulting